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söndag 30 april 2017

How Concert Sponsors Can Engage With Small Venues at Scale

JAN 5, 2017

There’s $1.4 billion in sponsorship dollars going to the music industry in the U.S. “It goes to the top festivals and artists,” says Mat Thomas, the Founder of ConcertPass, the first mobile rewards and loyalty app for concerts. “Very little of that money really trickles down to independent artists, venues under 3k, or brands that aren’t as big as Pepsi and Budweiser.
https://www.eventbrite.com/blog/concert-sponsors-ds00/

Annonsörer kan nu veta om de syns i bra eller dåliga artiklar

Genom att kombinera Rocket Fuels AI-teknik med IBM Watson Discovery får annonsörer tillgång till ett kraftfullt verktyg som identifierar artiklar som är bra att associeras tillsammans med, men hittar även artiklar att undvika. Allt sker i realtid.

Den nya funktionen kallad Brand Moments och gör det möjligt för Rocket Fuel’s AI teknologi att agera på nyhetsartiklar i realtid.

Rocket Fuel testar för närvarande den nya AI-funktionen tillsammans med utvalda kunder. Brand Moments kommer att vara tillgängliga för kunder under 2017.

http://www.dagensanalys.se/2017/04/annonsorer-kan-nu-veta-om-de-syns-i-bra-eller-daliga-artiklar/

Amazon, Wal-Mart and Apple Top List of Biggest E-commerce Retailers

According to data from eMarketer for the trailing 12-month period, Amazon took the number-one spot with $94.7 billion in online sales, which represents 70 percent of the company’s total revenue. The company experienced online sales growth of 19.4 percent compared to the prior year’s period. E-commerce sales at Apple swelled a whopping 40 percent year-over-year to $16.8 billion — even as total revenue decelerated over 7 percent. For Apple, e-commerce sales represent 7.7 percent of total revenue.

http://wwd.com/business-news/business-features/amazon-wal-mart-apple-biggest-e-commerce-retailers-10862796/

Earning Power: Here's How Much Top Influencers Can Make On Instagram And YouTube

Some members of Forbes' inaugural Top Influencers list were happy to disclose their going rate for a sponsored social media post. Rachel Brathen, the most sought-after yogi on the internet, commands upwards of $25,000, for example.

https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#490c205024db
https://www.forbes.com/top-influencers/#139bf27372dd

lördag 29 april 2017

Selena Gomez sets another Instagram record

In a mere four days, Selena Gomez's Instagram post of her and The Weeknd has become the most-liked Insta ever on her page.

It's currently at 6.9+ million likes—and got over 1 million likes during its first hour up. That's the power of being Selena Gomez, the most-followed Instagrammer.

http://www.cosmopolitan.com/uk/entertainment/a9538349/selena-gomez-the-weeknds-instagram/?utm_source=twitter&utm_medium=social&src=socialflowTW